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  • Writer's pictureBrittany Kyles

Following Best Practices on Instagram and Facebook

Updated: Jul 5, 2022


As both platforms are making new changes, it’s important for users and marketers to stay up-to-date on their practices and policies. See their “Best Practices” tips below (via Social Media Today):



Community Connection


According to Facebook, business pages should work towards building a personal connection with their fans. "Your fans and followers are more likely to engage with a post that feels personal rather than something that's over-produced or obviously not created by you," explained the social media giant.

Your fans and followers are more likely to engage with a post that feels personal rather than something that's over-produced or obviously not created by you.”


Frequency and consistency


As most marketers know, consistency is the key to social media success – and Facebook agrees. They say as long as you are sharing creative content, posting daily is a great idea.



Fans First


Liking or responding to you fans’ comments is a great way to keep your audience active and engaged.



Post Video Content


Now that users can post stories on both Facebook and Instagram, share reals and post to IGTV, they suggest using video content more frequently as a means of increasing engagement. It’s important to note the differences on each app.



Hashtag Research


According to Facebook, there are over 150 million people who use Instagram’s “Explore” feature daily. In order to capitalize on their hashtag searches, Facebook suggests using targeted hashtags for each post, which will make your posts more likely to appear there.


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