If you’re a small business, you might not have much time or resources set aside for marketing.
Maybe one day you have time and you post on Facebook or write a blog, but then get swamped for the next few weeks. You might be thinking, “Well that’s better than nothing” – not really.
The number one mistake small businesses make when it comes to marketing their brands online is they fail to be consistent.
Especially when it comes to content marketing, consistency is the most important aspect of your strategy – equal to the quality of your content.
To really build your digital presence, you need to be consistently putting out quality content that maintains a strong brand image and voice.
In order to achieve a sustainable content marketing strategy there are a few key elements you need to have in place.
Create a unified voice
Here is where you determine how your brand will interact and communicate with your online audience. Is your brand informative, funny, personal, or straightforward? It’s important that you identify this first before you create content.
Schedule your content with a management tool
If you want to save serious time, you should invest in a content management system to schedule and post all of your online marketing materials. Platforms like Sprout Social and Agorapulse allow you to schedule out your content on different social media platforms and analyze data surrounding each profile. This will also help you to create a content calendar, so you are not putting out the same type of content over and over again.
Another way to push content out on a regular basis is to curate content from other internet sources. This will help you keep a consistent content schedule and not have to create endless amounts of blogs, articles or photos. Make sure what you are sharing is in line with your audience and is consistent with your band’s principles and tone.
In order to build lasting online brand visibility you need to consistently be putting out quality content online. Whether it’s via social media or your website, these links will help you populate organic search and build an engaged and devoted online following.
Need help with your social media or digital marketing strategy? Contact us today and we’ll find the perfect strategy for your brand (and your budget!).