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  • Writer's pictureBrittany Kyles

The Best Social Media Tools For Marketing Your Business

Updated: Jul 5, 2022

Marketing on social media is tough.

Aside from the time it takes to build meaningful relationships with your audience, sometimes it feels like what you’re doing just isn’t working.

Luckily, there are plenty of tools available for small businesses and marketers alike to make your social strategy more effective and efficient.

Check out our favorite social media marketing tools below:

If you’re serious about marketing your brand on social media, it’s important that you have the right software to schedule, plan and pull data. Platforms like Sprout Social, Buffer, Hootsuite or AgoraPulse are great for planning your social media content (you can schedule evergreen stuff for months ahead) and gathering data. While these aren’t free, picking a platform to manage all of your content, interact with users and measure your data is a sound investment if you’re serious about seeing results.

Looking for stunning, free stock images? Pexels is the site for you. All of their photos are free for personal and commercial use, and you can modify, copy and distribute photos as you like.

Need help creating content for your social channels? Then you need to try Canva. The platform offers free and paid options to build social and print graphics, without having to use more complicated software like Photoshop or InDesign. You still need some basic graphic design skills, but Canva makes the whole process a lot easier.

Nothing looks more professional than using a customized link. Bitly offers free and paid memberships where you can shorten or customize any URL, and track your efforts.

Looking to incorporate more video content in your social strategy? Promo by is a great resource for creating professional video ads for your brand. They have over 3.5M clips to choose from, and a lifetime license for any video you create using their software.

While tools make marketing on social media much easier, it still takes a lot of time and hard work. Especially in today’s digital landscape, the best social strategy is based on strong content and meaningful brand impressions.

Need help with your social media or digital marketing? Contact us and we’ll find the perfect strategy for your brand (and your budget!).

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