5 Content Marketing Tricks to Save Time & Money
Updated: Jul 5, 2022
Marketing can get expensive.
Which is why it’s so important to create quality marketing content that can be used again and again.
Luckily, when you have solid content you can continue to see marketing benefits without having to invest more money.
See 5 content marketing tricks to save you money!
Reuse your old content
Yes – you can use your old content again! Whether it was an amazing blog post you published a year ago or some webinar about your industry, you can revise your old content to feel fresh again. You can do this by changing the headline, moving around different sections, or taking data and information you have already collected and turn it into videos or infographics.
Promote your content
The thing about content marketing is you can’t just hit publish and poof millions of people will consume your material. You need to promote it! The best way to do this is to immediately share it on all social platforms, then incorporate it into paid ads. Places like Reddit and StumbleUpon are great for reaching new audiences and building internal links.
Build a series around it
You can always expand on an idea or topic by building a weekly or monthly series around it. A series is great for presenting new or updated information on the topic as well.
Invite guest contributors
There are a TON of aspiring writers in the world who need published work for their portfolios. Have a guest writer contribute to your blog and share your content. Not only will you have a professional writer helping you build your article database, you’ll get new exposure!
Incorporate team members
If you’re looking for new ways to spread your content, start with your employees. Ask them to share your company’s blog posts, or for their ideas. This will help save time, and create new avenues for your brand’s content marketing strategy.
Building a strong digital presence takes time – if you need help with your content or digital marketing efforts, contact us today and we’ll be happy to work with YOUR budget!